7 July 2015
INSURGE exclusive on risk of civilisation collapse by 2040 goes viral, global
On 19th June, INSURGEintelligence ran an exclusive story on a new scientific model supported by a UK government Task Force, which shows that on a business-as-usual trajectory, industrial civilisation as we know it is likely to collapse within three decades, due to a global food crisis triggered by climate change and energy depletion.
The story made the front-page of The Independent website, and credited Insurge Intelligence with breaking it. From there, the story was picked up by some major publications across the globe, reaching most English-speaking audiences as a result. Outlets that covered my story included The Week, USA Today, the Boston-based Global Post, News Corp's news.com.au in Australia, Discovery News, the popular climate news blog of Obama's favourite think-tank the Center for American Progress, and The Metro (London's Murdoch-owned daily newspaper).
The Independent's piece on the story did particularly well, going viral on social media.
Altogether, the story hit mainstream audiences across the UK, US, and Australia, and was even picked up by some mainstream foreign-language publications too.
This outcome is testament, once again, to the power of independent crowdfunded journalism to break stories that the mainstream would otherwise not even know about, let alone cover.
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